New York Sports Clubs

This advertisement made for New York Sports Clubs was themed around New Years’ and the phrase “We fix broken resolutions.” The concepts of breaking resolutions is reflected through the broken fortune cookies both metaphorically and literally; the common New Years' resolution of losing weight was broken by eating chinese food and fortune cookies, and the message is delivered through a cookie that has been broken into. In this way, New York Sports Clubs is represented as the 'fortune' that the audience is looking for to fix their problems.

2016