Allego Sales Readiness Campaign

Allego came to Delin Design looking to market an eBook that they had made in the past. The company had a set of branding guidelines, but it was not very developed at the time and they were looking to explore new design styles through digital advertisement for this eBook. With a limited guide to start with, I developed concepts falling under six different stylistic categories for Allego to react to. From this set, they chose a group of concepts that appealed to them, then decided to move forward with two options to advertise this eBook.

Instead of a literal approach to imagery that Allego had been familiar with, these two options use metaphor to their advantage. Since the eBook is about boosting performance and agile sales readiness, the speed of a race and the efficiency of a pit stop are both strong comparisons. For conceptual style, the two directions Allego chose to move forward with are a dark background image with an isolated color and an energetic layout using their red brand color and the shape of their icon.

Learn more about Allego and see the eBook here.