Gartner Catalyst is an annual conference hosted in San Diego, California that covers artificial intelligence, machine learning, I0T, data and analytics, devops, devsecops, and more. For the 2019 conference, which had 65 speakers over the course of four days, technical professionals met on topics including Cloud Computing, Application Architecture and Platforms, and Application Development at Platforms for Technical Professionals.
As one of the 69 vendors for the conference, AtScale wanted their booth to focus on a few key talking points for their virtual data warehousing. Along with these points, it was important for them to prove their credibility by using real world examples of who their clients are and some data platforms and BI tools that they work with. Design elements for the booth are consistent with their brand, from color palette and fonts to the structural and triangular imagery, but are given a facelift of sophistication through the use of dark color and high contrast.