VMWorld is a conference that is focused on virtualization and cloud computing; in fact, this event is the largest virtualization-specific event in the world, attracting about 20,000 attendees annually.
For the 2019 VMWorld conference in San Diego, California, Kaminario asked us to design a booth based on the company’s branding. Before coming to us, Kaminario had decided on using a virtual reality game using blocks as a booth element to attract attention.
Our solution used a combination of blocks and fluidity as a visual backdrop, alluding to the concepts of cloud storage. The messaging is concentrated to be bold and targeted while also leaning into the messages of clarity and composition.