The goal of this project was to create an original package design for a newly concepted brand of beer. The package’s one requirement was that it could not be follow the die cut of a simple six pack. To coincide with the brand’s nautical theme, the package is reminiscent of a buoy and uses a rope for a handle. The package is also able to open up into six individual sections, and a story about a ship faring against a great storm reads through the interior panels.
This package was made as part of a team project with Danielle Demers, whose label design can be found here.