V2 Communications is a public relations company that prides itself on being a strategic communications partner. When launching their Crisis Communications campaign, V2 reached out to Delin Design looking to create a premium mail piece that would be sent out to current clients. With this program, V2’s crisis communications and issues management team works directly with clients to build a playbook custom fit to their business.
Delin Design proposed a series unique of options for this direct mail piece, and V2 selected my ‘Hail Mary’ option that focused on selling this service as a playbook. The premium that the mail piece is centered on is a custom printed miniature football, which is held in place using green crinkle paper. The box has a wraparound label with a tag line and there is an inner label with targeted messaging. Finally, on top of the football rests a spiral-bound booklet outlining the service. All written content is themed around football.